📊 UTM Campaign URL Builder
Add Google Analytics utm_* tracking parameters to any URL
The destination URL. Existing query params and fragments are preserved.
Generated URL
Parameters being added
Fill in the fields above to see the parameters that will be appended.
Build campaign tracking URLs with UTM parameters for Google Analytics and other tools. Enter your link and campaign details to generate a properly encoded tracking URL you can use in ads, emails and social posts.
Frequently asked questions
What is a UTM parameter?
UTM parameters are tags added to a URL — utm_source, utm_medium and utm_campaign are the main ones — that tell analytics tools where your traffic came from and which campaign drove it.
How do I build a UTM tracking link?
Enter your website URL and fill in the campaign source, medium and name. The builder appends the UTM parameters correctly, preserving any existing query parameters, and gives you a link to copy.